During my travel to various places, on business as well as holiday, I noticed that a lot of travellers carry bags with brands on them, HP, Dell, some even the place of work. But what I found most interesting is:

a. None of these travellers ever takes out a Mac from their bags b. Mac owners never carry bags that carry this kind of branding

I am sure this is not completely true since my finding is unscientific , but I am sure this is like the 80% case.

Must study the case for building a brand that it’s users become such passionate and strong ambassadors for, that they fight the company when it removes ports or increases prices, but continues to advocate and buy in large proportions